Deal-Seekers 2020: Economizing in Ways Old and New

As the Great Recession receded, one might have expected people to drift away from active economizing. Instead, US consumers across income levels added new retail venues (like digital resale) to their money-saving mix, while doubling down on older methods (like buying private-label goods). Thus, they're poised for serious bargain-hunting if the coronavirus yields a serious recession.

In Deal-Seekers 2020, eMarketer looks at the enduring popularity of economizing a decade beyond the Great Recession, with consumers across income levels buying private-label goods, seeking coupons, shopping at dollar stores, and so on—all portending what's to come as another recession looms.

In full, this exclusive report:

1	Analyzes whether consumers will become avid bargain-hunters as a potential recession saps their spending power
2	Discusses whether the quest for bargains has gone largely digital (and mobile)
3	Examines how these factors figure into consumers' choices of retail channels