Jumat, 17 April 2020

The fundamentals B2B marketers need to build a successful account-based marketing (ABM) strategy

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Account-Based Strategies in 2020: The Fundamentals of Maturing an ABM Practice

The State of ABM: A Cautionary Tale

* This chart and data were pulled from eMarketer's Account-Based Strategies in 2020 report. Purchase the report here to get immediate access to the full analysis.

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To implement a successful account-based marketing (ABM) strategy, B2B marketers have a big hill to climb. Building the foundation of an ABM practice takes time and resources, but doing the heavy lifting early on can drive long-term success.

Most B2Bs have not implemented a mature ABM program where they can drive strategic growth, according to October 2019 research from ITSMA and ABM Leadership Alliance.

For now, most companies are still getting their bearings. According to October 2019 research from ITSMA and the ABM Leadership Alliance, only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth.

In fact, 43% said they were just experimenting with ABM as they piloted a program and refined their approach, while 10% were...

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This is just a preview of the information and insights you'll find in the Account-Based Strategies in 2020 report by eMarketer. Purchase the report today for $895 to access the full analysis.