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Senin, 16 Maret 2020

US advertisers will spend more than $1B on podcast ads in 2021 and brands are primed to capitalize on the booming industry

Business Insider Intelligence

Podcasting will be a $1 billion industry by 2021 — here's how Spotify, Apple, and others are innovating to make it happen and where brands fit in

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The podcast industry is in a particular moment of creative and innovative renaissance, from content creation to discovery.

In The Podcast Industry Report, Business Insider Intelligence provides an in-depth look at the podcast industry, focusing specifically on key drivers of its recent boom and the audiences that are pushing it to new heights. The ultimate goal of this report is to give readers a clear understanding of how the major players and components of podcasting function so that brands can more readily take advantage of the many opportunities this dynamic digital media format presents.

In full, this exclusive report:

1 Explains the podcast audience, both in the US and abroad, with specific focus on a key growing region: Latin America
2 Breaks down the major platforms competing for audio dominance, with special emphasis on the key innovation areas driving listener uptake: Discovery and Original Content
3 Dives into the advertiser opportunity, laying out the best entry points for brands looking to capitalize on this thriving industry.
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