US Social Trends for 2020: eMarketer's Predictions for the Year Ahead'

After 2019's investigations and scandals, how does 2020 look for social media marketing?

In US Social Trends for 2020, eMarketer examines the six biggest trends that will affect US social network ad spending this year and makes five bold predictions on the Facebook antitrust and data privacy investigations, the fate of political advertising in social media, the future of ad targeting, and more.

In full, this exclusive report:

1	Explores how much social network ad spending will continue to rise
2	Discusses how social media usage will change
3	Examines what will happen in the Facebook antitrust and privacy investigations
4	Analyzes what will change about political advertising in social media
5	Predicts whether or not TikTok will continue to gain popularity