A new advertising pitch deck from Disney shows its plan to change how media buyers approach live TV

Learn more about BI Prime View online           Entertainment Select           A new advertising pitch deck from Disney shows its plan to change how media buyers approach live TV   Disney and The Trade Desk hosted an event for advertisers and media buyers in New York in August about planning for live events with programmatic.   READ MORE           Buzzy news startup Axios made 3 key hires to help lead the company's expansion to subscriptions   Axios said it would talk about new products "in the coming months," but it faces questions about how a paid product would compete in a crowded market.   READ MORE           Disney's new pitch to advertisers touts the power of Disney Plus and ESPN Plus to supercharge its ad offerings   Disney execs addressed Disney Plus and the company's unified ad inventory — available programmatically in the fall — at an event with The Trade Desk.   READ MORE             Disney's core businesses are floundering, just when it needs them most to fund its war against Netflix   Disney's third-quarter earnings miss underscores the long and messy road that lies ahead of it as it pivots to streaming video.   READ MORE           A YouTube creator with 10 million subscribers on what he considers a successful click-through rate and watch time for his videos   Preston Arsement has 10 million subscribers on YouTube, a merchandise business, and lucrative investments. He shares how he judges a successful video.   READ MORE           YouTube creator Preston Arsement on how he built a 24-person business using game development and merchandise   The YouTube creator Preston Arsement used his success online to invest and further monetize his brand, from merchandise to game development.   READ MORE           Here's why the internet is obsessed with 'number neighbors,' a viral trend where people text phone numbers one digit away from their own   Some text exchanges have had unexpected results, with "neighbors" participating in elaborate pranks and meme wars, and forming virtual friendships.   READ MORE           David Geffen is Hollywood's richest man. Here's how he spends his $8.5 billion fortune, from real estate in the Hamptons and California to his 453-foot superyacht that's hosted Jeff Bezos and the Obamas   David Geffen has a $2 billion art collection, a $590 million superyacht, and a massive real-estate collection in NYC, California, and the Hamptons.   READ MORE           Nintendo, Microsoft, and Sony are taking a stand on 'loot boxes' by forcing new games to disclose their odds   The gaming industry has decided to self-regulate the sale of loot boxes by sharing the odds of receiving rare items in advance.   READ MORE           24 celebrities who were rich and famous before losing all their money   Being a big musician or a giant Hollywood star who earns a lot of money sounds great, but many celebrities wind up having money problems.   READ MORE           Was this email forwarded to you? SUBSCRIBE NOW     Share this     You received this email because you signed up to this Business Insider newsletter using the email: ipat39@gmail.com   Email preferences Unsubscribe TERMS OF SERVICE PRIVACY POLICY 1 Liberty Plaza, 8th Floor. New York, NY 10006