MTV's CMO describes how she built hype around revivals of 'The Hills' and 'Jersey Shore,' and the network's turnaround effort under Chris McCarthy

Learn more about BI Prime View online           Entertainment Select           MTV's CMO describes how she built hype around revivals of 'The Hills' and 'Jersey Shore,' and the network's turnaround effort under Chris McCarthy   Jacqueline Parkes, who joined MTV in 2016, tells how the network is bringing shows like "The Hills" to new generations and renewing its focus on data.   READ MORE           The PlayStation 4 continues its reign as the world's most popular gaming console, with over 100 million sold   With sales topping 100 million, Sony's PlayStation 4 is the fastest home console to ever reach such lofty sales heights.   READ MORE           Alexander Wang explains how bucking the fashion industry by building catwalks on busy streets and tourist hot spots is helping his brand   Alexander Wang has built a strong reputation over the last 15 years, and sees his fashion label's future in consumers, not industry gatekeepers.   READ MORE             With more than 100 million sold, the PS4 is the most popular game console in the world — these are its 30 best games   Whether you're interested in shooters or puzzles or action games or something entirely different, there's something for everyone on the PlayStation 4.   READ MORE           What it's like to shoot a Quentin Tarantino movie, according to Oscar-winning cinematographer Robert Richardson who has done 5 of them   "Once Upon a Time... in Hollywood" marks the fifth time Robert Richardson has shot a Quentin Tarantino movie, and it's their most ambitious.   READ MORE           These 8 pro gamers became instant millionaires at the 'Fortnite' World Cup this past weekend, and the biggest winner is just 16 years old   In the span of a few days, during the first ever "Fortnite" World Cup in Queens, NY, eight gamers — many teenagers — became instant millionaires.   READ MORE           How that scene of Leonardo DiCaprio in a classic movie during 'Once Upon a Time… in Hollywood' was pulled off   This scene from "Once Upon a Time... in Hollywood" needed such precision to pull off it wasn't ready in time when the movie had its Cannes premiere.   READ MORE           Quentin Tarantino nets his biggest opening weekend ever with $40.4 million take for 'Once Upon a Time... in Hollywood'   'Once Upon a Time... in Hollywood' proves a non-franchise/non-superhero movie can succeed. Though it needs to have numerous special elements.   READ MORE           Netflix execs were once anxious about the term 'binge-watching' so they tried to make 'marathon' viewing happen instead — but it never caught on   Netflix execs were searching for an alternative term to "binge-watching" that had healthier connotations.   READ MORE           From Netflix's big flub to Microsoft's cloud attack: Here's the roundup of takeaways and insights from tech's Q2 earnings reports   Who are the winners and losers in tech, as the top companies report their quarterly results? Read BI Prime's top analysis and takeaways here.   READ MORE           Was this email forwarded to you? SUBSCRIBE NOW     Share this     You received this email because you signed up to this Business Insider newsletter using the email: ipat39@gmail.com   Email preferences Unsubscribe TERMS OF SERVICE PRIVACY POLICY 1 Liberty Plaza, 8th Floor. New York, NY 10006