 WEEKEND ROUNDUP | |
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Lyft is deepening its healthcare play with high-profile payer partnerships Lyft's aggressive pursuit of the healthcare market accelerated last week, when the US ride-hailing giant revealed expanded partnerships with payers Blue Cross Blue Shield (BCBS) and Humana.
The collaborations allow Lyft access to provide nonemergency medical transport (NEMT) to a subset of BCBS and Humana members enrolled in Medicare Advantage (MA) plans, a type of health insurance offered by private insurers to consumers over the age of 65 as an alternative to the government's traditional Medicare program.
Lyft also announced new tools to facilitate NEMT for older consumers — who tend to have lower adoption of smartphones — including automated phone calls for users without a mobile phone.
Lyft's move into the MA market builds on its significant momentum in the healthcare space.
Business Insider Intelligence's Nicky Lineaweaver has the full story. | |
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