| | | | 7 Exclusive Reports valued at $3,465—Yours FREE Here at Business Insider Intelligence, Business Insider's premium research service, our goal is to provide:
 | Unbiased insight and analysis | | | Forward-looking views of changing trends and impending disruption | | | Advanced curation of key topics to help you make smarter decisions | As part of this mission, we spend thousands of hours researching and identifying the core issues you need to know within your key areas of interest. After identifying the core issues, we then exhaustively refine all of the available research into jargon-free straightforward reports. In the past year we've produced over 50 comprehensive reports based on seven areas: Mobile Apps & Plats, Digital Media, E-Commerce, Fintech, Payments, Transportation & Logistics, and the Internet of Things.
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Each of our newsletters makes it easy for you to understand all of the important developments within the industries that are impacting your company, your bottom line, and even your career.
| | | | Here's a summary of what you'll find when you receive your complimentary copies of these 7 exclusive reports that ordinarily retail for $3,465: | | AI in Marketing (A $495 value—YOURS FREE!) Artificial intelligence (AI), often used as an umbrella term to describe types of technology that can simulate human intelligence, is one of today's hottest topics across a number of business sectors. AI techniques teach computers to parse data in a contextual manner to provide requested information, supply analysis, or trigger an event based on their findings.
Marketers are already leveraging the power of AI to glean valuable insights about their customers, automate tasks, and improve workflows. Just over half (51%) of marketers currently use AI, and an additional 27% are expected to incorporate the technology by 2019, according to Salesforce. This represents the highest anticipated year-over-year (YoY) growth of any leading technology that marketers expect to adopt in the next year, beating out the Internet of Things and marketing automation. And, as the volume of consumer-generated data grows, AI computing techniques — like machine learning, deep learning, and natural language processing (NLP) — will become increasingly important to data-driven decision-making.
In this report, Business Insider Intelligence examines the current and potential applications of AI within marketing. We dive into how AI enhances personalization, and identify the best practices for marketers looking to integrate the nascent tech into their strategies. We also look at how marketers cam implement AI to better target audiences, gain a competitive edge, and analyze data from social platforms. Finally, we evaluate how these applications will transform — and enhance — the way marketers analyze data, conduct burdensome tasks, and create content.
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Healthcare Payments (A $495 value—YOURS FREE!) Relative to many other sectors around the globe, the US healthcare industry has been notoriously slow to embrace new payment systems and processes.
For example, approximately 77% of healthcare providers still use paper-based patient billing methods, according to an MGMA and Navicure survey. The lack of urgency to innovate has resulted in confusion, inefficiencies, and security issues among stakeholders.
However, this stagnation is enabling payments firms to capitalize on two key trends to disrupt — and capture a piece of — the $3 trillion healthcare industry:
- The consumerization of healthcare. Consumers are increasingly being urged to play a more prominent role in managing and paying for their own health. In effect, they've become better informed and more critical of the quality of health services. Considering that the billing process is typically the first and last interaction a patient has with a provider, a negative experience could directly impact a healthcare firm's bottom line — only 15% of patients who reported a less than satisfactory billing experience would recommend the hospital to others, according to Becker's Hospital Review.
- The digitization of healthcare. Healthcare legislation, rising costs, and a shift from fee-for-service care to value-based care are incentivizing payers and providers to seek out digital solutions that drive down costs and improve services.
Now is the time for payments hardware, software, and processing firms to introduce specific solutions that accommodate the shifting landscape. These could include digital payment options, such as online checkouts or point-of-service mobile wallet acceptance, or value-added services that enhance the overall payments and billing experience. However, before payments companies introduce new solutions, they must navigate the highly regulated and complex industry.
In this report, Business Insider Intelligence explains how a typical healthcare transaction is structured, identifies the major players in the industry, and pinpoints the most pressing pain points for stakeholders. We then look at the opportunities available to payments companies, and explore specific solutions that could help them attract partners in the space.
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Voice Apps (A $495 value—YOURS FREE!) The voice app ecosystem is booming. In the US, the number of Alexa skills alone surpassed 25,000 in January 2018, up from just 7,000 the previous January, in categories ranging from music streaming services, to games, to connected home tools.
As voice platforms continue to gain footing in homes via smart speakers — connected devices powered primarily by artificial intelligence (AI)-enabled voice assistants — the opportunity for voice apps is becoming more profound. However, as observed with the rise of mobile apps in the late 2000s, any new digital ecosystem will face significant growing pains, and voice apps are no exception. Thanks to the visual-free format of voice apps, discoverability, monetization, and retention are proving particularly problematic in this nascent space. This is creating a problem in the voice assistant market that could hinder greater uptake if not addressed.
In this report, Business Insider Intelligence explores the two major viable voice app stores. It identifies the three big issues voice apps are facing — discoverability, monetization, and retention — and presents possible short-term solutions ahead of industry-wide fixes.
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Influencer Marketing (A $495 value—YOURS FREE!) The concept of a brand hiring a popular personality to promote a product or service isn't new, and brands know that celebrity endorsements can sell products. In the age of social media, however, brands are finding new ways to leverage popular figures as brand ambassadors, and these people aren't necessarily famous actors, singers, or athletes.
While brands certainly continue to tap celebrities for endorsement deals, they're also starting to enlist social media personalities, broadly known as "influencers," for advertising campaigns. Social influencers generally focus on specific content areas — like fashion, beauty, parenting, or gaming — and cater their content to a specific vertical.
In this report, Business Insider Intelligence identifies the ways brands can find and manage relationships with social media influencers. We note the most engaging industry verticals, the pitfalls to avoid, and the opportunities to cash-in on. Finally, we explore how major social platforms are increasingly building out tools that enable their most popular users to build their personal brands.
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AI in Supply Chain and Logistics (A $495 value—YOURS FREE!) Major logistics providers have long relied on analytics and research teams to make sense of the data they generate from their operations.
AI's ability to streamline so many supply chain and logistics functions is already delivering a competitive advantage for early adopters by cutting shipping times and costs. A cross-industry study on AI adoption conducted in early 2017 by McKinsey found that early adopters with a proactive AI strategy in the transportation and logistics sector enjoyed profit margins greater than 5%. Meanwhile, respondents in the sector that had not adopted AI were in the red.
However, these crucial benefits have yet to drive widespread adoption. Only 21% of the transportation and logistics firms in McKinsey's survey had moved beyond the initial testing phase to deploy AI solutions at scale or in a core part of their business. The challenges to AI adoption in the field of supply chain and logistics are numerous and require major capital investments and organizational changes to overcome.
In this report, Business Insider Intelligence explores the vast impact that AI techniques like machine learning will have on the supply chain and logistics space. We detail the myriad applications for these computational techniques in the industry, and the adoption of those different applications. We also share some examples of companies that have demonstrated success with AI in their supply chain and logistics operations. Lastly, we break down the many factors that are holding organizations back from implementing AI projects and gaining the full benefits of this disruptive technology.
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Blockchain in the IoT (A $495 value—YOURS FREE!) Blockchain isn't just for bankers anymore. Most of the buzz around the distributed ledger has focused on its uses in finance, where it originated. But one of the most promising blockchain trends is its growing disruptive presence in the Internet of Things (IoT).
Companies are pioneering innovative new solutions that use blockchain for tasks like tracking goods as they move and change hands in the supply chain, monitoring the location and condition of assets like industrial machinery at remote work sites, or storing medical data, and they are transforming the IoT.
In this report, Business Insider Intelligence analyzes the developing role of blockchain in the IoT ecosystem. First, we look at how blockchain works, both generally and as part of an IoT solution. We then identify the areas most suited to use blockchain as part of larger IoT projects, specifically looking into the supply chain, asset tracking and monitoring, and health care. Finally, we discuss the challenges companies looking into blockchain solutions for IoT programs will face, and explore what the future holds for blockchain in the IoT.
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The Future of Life Insurance (A $495 value—YOURS FREE!) Life insurance is a fundamentally hard product to sell, as it requires people to think about their deaths and promises no immediate rewards.
The way life insurance is sold makes it doubly unattractive, as consumers have to go through an paper-based, lengthy application process and a bothersome medical exam, with little guidance from their providers, and often at high cost. The problem is worsened by incumbent insurers' failure to innovate, even as personalized products and streamlined services proliferate in other areas of finance.
Now, though, a small yet growing niche of insurtech startups is now finding different ways to digitize life insurance to make it more appealing. Life insurance-focused startups are tackling a number of problems with the status quo, including a lack of consumer understanding of the product, inconvenient application processes, weak customer loyalty, and inefficient data management and processing. Some are focused on improving products for consumers, while others are helping insurers to modernize. These startups are giving incumbents a way to revamp this product, either by partnering these companies or using their technology.
But these life insurtechs are shaking up a strictly regulated and sensitive product, and their solutions carry regulatory and ethical risks. That means such companies, and any insurers using their solutions, must take measures to make sure these new services add value to the industry. Nevertheless, life insurtechs are likely to spearhead change in this space, with incumbents following suit. Such startups will set new industry standards and consumer expectations around this complex product. That, in turn, will serve as a catalyst for innovation among legacy insurers.
In this report, Business Insider Intelligence looks at the major players in the global life insurance industry, the problems (for consumers and providers) in the life insurance status quo, how insurtechs are revamping the life insurance space and giving the product a new lease of life, best practices for both startup and incumbent life insurance innovators, and what the future of the life insurance space will look like as fintech makes its presence felt in it.
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