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Senin, 29 Februari 2016

Fwd: Deadline Extended

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6 Exclusive Reports - Valued at $2,970 - Yours FREE Today

Dear Reader:

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The Social Commerce Report

Social media may still only drive a small share of total online retail sales, but its impact is becoming impossible to ignore. Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.

Now new initiatives from a number of different social networks are making these platforms absolutely essential for retailers that want to drive sales and boost engagement.

In this report from BI Intelligence we analyze social media's role in online retail — whether that's driving direct sales with the use of embedded "Buy" buttons on social media posts, or referring traffic to retailers' websites and apps. We measure the impact social media has on e-commerce by looking at metrics such as conversion rates, average order value, and revenue generated by shares, likes, and tweets. We also outline the latest commerce efforts by leading social networks.

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The Mobile Payments Report

Mobile payments — the use of phones to complete transactions in stores instead of cash and physical card swipes — are going to grow much more quickly than many observers believe. As Apple, Samsung, Google, PayPal and others increase their focus on mobile wallet products, paying with phones in stores is going to become commonplace.

In this report, we explain how a few US retailers account for the vast majority of over $4.7 trillion in aggregate payment volume. Many of these retailers have already adopted the technology necessary to accept mobile payments from Apple Pay and similar apps, or plan to. It only takes a handful of these large retailers to drive an explosion in mobile payment volume and that's precisely what we think is going to happen.

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The Social Media Demographics Report

The demographics of who's on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast. The top trend over the last year has been the growth of image-focused social networks — particularly Pinterest, Instagram and Snapchat — among specific demographics.

In this report, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting.

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The E-Commerce Demographics Report

It's important for retailers to understand who drives mobile commerce trends because sales on smartphones and tablets are growing three times faster than overall e-commerce in the US. Given that women have become the dominant mobile shoppers, the mobile channel could begin to reflect overall shopping habits even faster than e-commerce as a whole.

In this report, we look at the online shopping habits of each gender and assess how this behavior is driving growth in mobile commerce. We also break down the demographics of US online shoppers by age, income, and education, and take a look at what they're shopping for, and how their behaviors differ.

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The Subscription-Revenue Report

Many digital media companies have embraced monthly and annual subscriptions. The business model allows digital media companies to provide a premium experience that offers more than the basic, often ad-supported service level.

Subscriptions are enjoying a new prominence as a revenue model for digital content and apps. Internet companies are exploiting the opportunity to boost ARPU (average revenue per user), thanks to recurring payments from a subscriber base.

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The Affiliate Marketing Report

Many people associate affiliate marketing with the selling of diet pills, teeth whiteners, and other controversial products. Although this darker side to performance-based marketing still exists, affiliate programs have moved to the mainstream, with major retailers and publishers now using them to drive sales of all sorts of products, from electronics to apparel.

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