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Rabu, 27 Januari 2016

Why We're Entering the API Age - WebRTC World


 

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APIs are now becoming a crucial part of the fabric of business. Connectivity, sharing and combining data sources is key for businesses today, and APIs are the glue that makes it happen.
Unified communications and WebRTC are shifting the way the world does business bit by bit. Just a few years ago, it was all about UC sitting in the office, with a loose bundle of IM/presence, group chat, voice, and video that may or may not have worked seamlessly with the Fab Four of productivity - E-Mail, word processing, spreadsheets and PowerPoint -- with a couple of database applications wedged in on the side. The combination of seamless third-party service integration with the desktop along with better integration and availability of collaboration-based tools means everyone and everything can play in the cloud to a much more powerful degree.
Software defined networking (SDN) and network functions virtualization (NFV) have been buzzwords for years now, but the promise of these technologies is starting to reach fruition as network providers move from proof of concept to production use on the network.
WebRTC solves two of the big existing problems with UC: ubiquity and ease of use. With WebRTC, there's no longer any need for proprietary software downloads or launching a dedicated app; WebRTC enables users to click on a link and instantly start chatting through a web browser or app. This should grow UC adoption.
Today's shoppers are smarter and savvier than ever before. Armed with mobile technologies and intelligent apps, buyers are able to dig out better deals and make purchase decisions based more on strategy, than on impulse.
Unlike the private sector, which can adapt much quicker to changes in technology, public organizations take a little longer before new technologies are implemented. This not only frustrates end users, but the late adoption is less efficient, which could increase costs in many ways in the long run. A new partnership between Verint Systems and Squiz is looking to help governments with practical advice by recognizing and overcoming potential barriers to make the digital transformation taking place around us much simpler.


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