WEBINAR: Effective Monetization Strategies for Online Digital Services
Wednesday April 24, 2013 11:00AM ET/ 8:00AM PT
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Digital services are transforming traditional markets. While not long ago, physical goods dominated the consumer landscape, the era of online digital services, including cloud, media, financial and information services is exponentially increasing in magnitude. Businesses and consumers alike expect digital services in a variety of contexts, and in the same format on a variety of devices and channels. The rapid growth of the digital services market presents tremendous business opportunities, but also enormous technology and business infrastructure challenges. Many digital service providers are impeded in terms of innovation and monetization of valuable content, because of heavily customized and monolithic business support systems and lack of multi-channel digital content delivery infrastructure.
What Attendees will learn:
- How to effectively price and monetize digital services
- Why existing IT infrastructures are not designed for digital service monetization
- Strategies adopted by leading digital service providers to grow revenue streams in the digital service economy
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