Mobile World Congress is Over - Time to Take the 'Lead' - Mobility TechZone

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Date: 3/06/2013

Featured Articles » No Commitment, No Activation Fee, Web on the Go » White House Wants Ban Lifted on Cell Phone Unlocking - With Key Caveat » U.K. Broadband Adoption Tops EU5, Ofcom Says » Opera Web Browser for Android Launches in Beta Version » Smartphones Expected to Outship Feature Phones in 2013 Sponsored By: Mobile Commerce Zone Conference & Expo August 26, 2013 – NYU Kimmel Center – New York Mobile Commerce Zone Conference & Expo is focused on how the mobile device will change and enhance the commerce experience for consumers and merchants. Mobile Commerce Zone (MCZ) is for individuals and companies looking to create new models of mobile transactions to create consumer loyalty, impact their sales cycle and drive revenue. MCZ is focused on the ability to use the mobile device as a point of sale instrument and the tremendous opportunities this represents. MCZ will delve into the ways that mobile has virtualized impulse buying, transactions, customer identification, loyalty offer programs, banking solutions beyond branch and teller services and other hot mobile topics. Top Stories » LTE-Only Phones a Consideration for Verizon in 2014 » InterDigital, ip.access Demo Automated LTE-to-Wi-Fi Handoff for QoS Purposes » Let's Create! Pottery Turns Virtual Pots Real with 3D Printing » ZyXEL Launches Business Broadband Gateway With Mobile Backup » Seagate to Stop Making 7200rpm Mobile Hard Drives, Instead Focus on Solid-State Hybrid Drives   From The Expert Corner March 06, 2013 Mobile World Congress is Over - Time to Take the 'Lead' By Carl Ford Partner, Crossfire Media Have you noticed how much I love puns?  This is like a Zen Koan to me. Here are my thoughts aided by definitions from dictionary.com. Lead,as to “to go first; be in advance.”  MWC certainly did that for the majority of the industry and there were lots of advances, from Management – http://bit.ly/YLtKw6 – to Money http://bit.ly/13EobYx. Now the question becomes: what happens with the leads (“to result in; tend toward”) from Mobile World Congress as a point of sale? Sales cycles in Telecom are roughly akin to elephant pregnancies (two years). That’s why it’s essential to jump on the sales opportunity right after the event.  Companies should have a strategy in place that augments their messaging from MWC – particularly, if they’re trying to change a mindset that requires lead time (“to guide in direction, course, action, opinion, etc.”). This is why the app world has been so dominated by the device companies, rather than the carriers... Read More Featured Videos MobileHelp Shows the Anywhere Help Button Featured Resources » An integrated approach to managing and securing your mobile environment. » Taking Aim at a Moving Target: Creating Better Customer Relationships with an Integrated Mobile Strategy » Mobile Workforce Management: 7 Key Benefits for Growing Companies TMCnet's Blogs » Mobile World Congress 2013 Recap Featured Channels » Mobile VoIP » Mobile Device Management » Mobile Security Management Advertise With Us   General advertising Info: Click here      Become a MobilityTechzone columnist! Interested in reaching Mobility Techzone's Global Wireless and Mobile Communications Audience of 70,000 Unique Visitors? Please contact Matthew Gleeson to learn how at mgleeson@tmcnet.com or 1 (203) 852-6800 x145.

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