Who didn’t have a parent who was fond of sputtering the old axiom “Good things come to those who wait,” usually in an effort to stave off some kind of demand for something unattainable? It seems most of us did, and we appear to have taken that notion to heart. What else would explain our willingness to subject ourselves to waiting in endless lines every time Apple introduces a new iteration of its products to market?
The creative talent behind the marketing of Samsung’s (News - Alert) Galaxy S II clearly had a different breed of parents—or they had the same kind of parents and are making fun of their logic with their new commercial for the Galaxy S II.
As this recent PC magazine article points out, the new Samsung Galaxy S II advertisement “pokes fun at Apple fans who wait in lines for days to get their hands on a ‘magical’ iPhone (News - Alert).” In doing so, it gets across a number of good points about the Galaxy S II’s inferred superiority, points that are likely to resonate with the target audience that is clearly the early twenty-something crowd... Read More
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